Retail with the consumer has evolved significantly. It is a world of multiple channels and retailer segments competing for consumers in a rapidly shifting landscape. CFGI’s deep consumer products knowledge enables us to address all phases of the lifecycle, from procurement and production through distribution and growth, for both emerging brands and established leaders across 12 subsectors.
Consumer products CFOs are navigating a convergence of structural shifts: AI-enabled personalization, omnichannel expansion, strategic M&A, technological transformation, pricing pressure from consumer fatigue, and cost management demands from tariffs and inflation. These six trends are defining the agenda in 2025.
Leveraging AI to curate personalized experiences. By analyzing user behavior, preferences, and engagement patterns, organizations are creating engaging experiences, implementing loyalty programs and improving accessibility to enhance consumer retention across channels.
Companies are driving consumer traffic with more convenient shopping experiences. By enhancing in-home delivery via automation, leveraging shoppable media, and upgrading in-store designs and technologies, companies provide a more expedient shopping experience at every touchpoint.
Strategic M&A is reshaping market dynamics as companies look to expand product portfolios with new brands and foster synergies with expanded services. By acquiring new technologies, companies create additional points of consumer engagement within their product portfolio.
Companies are investing in AI and machine learning to drive demand and gather timely information. The automation of revenue growth management, front office, supply chain, and procurement capabilities generates opportunities to execute strategic decisions quickly and at scale.
Companies are adjusting pricing strategies in reaction to consumer fatigue to drive more product purchases. As consumers no longer demonstrate brand loyalty, companies focus more on advertising and discounts to capture discretionary spend across a fragmented competitive landscape.
In anticipation of cost increases driven by tariffs and rising inflation, companies are looking for ways to reduce costs through supply chain diversification, advance inventory purchases, and strategic price increases across product portfolios to minimize the impact on profit margins.
CFGI provides extensive industry expertise combined with data-driven, objective, and innovative approaches to the most complex consumer products challenges. Our significant experience working with companies at critical inflection points has informed our approach and instilled a sense of urgency in solving problems.
Our cross-functional specialists simultaneously approach every project from the lens of the accountant, auditor, technologist, and consultant. This blend of expertise lets us provide tailored, strategic guidance that yields immediate and lasting business benefits.
From IPO readiness and M&A support through digital transformation, interim management, and technical accounting. Same senior consumer products practitioners, across all 12 subsectors.